WORK
              PLAY
              INFO*
   
            (1)THE BOX ︎︎︎
            (2)BLUE ORIGIN ︎︎︎
            (3)OBSESSION ︎︎︎
            (4)GRAN TORINO ︎︎︎  
            (5)ROADMATE ︎︎︎
            (6)REMIX ︎︎︎
            (7)BLOOM* ︎︎︎            

                                                           

THE BOX
BroadwayHD Rebrand

Identity System, Motion

THE BOX is a new identity system for Broadway HD, a streaming service that focuses on stage-based performances such as musicals, plays, and concerts. The box continuously thinks about how to deliver the vivid experiences of the performing shows directly to users.

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BLUE ORIGIN
Fly me to the moon

Identity System


Blue Origin, the aerospace company, strives to expand the life of humankind into space. The new identity system makes the brand’s image more friendly to a broader audience and supports the perception that the space can be affordable.

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OBSESSION
Self-Portrait

Style Frame,
Motion

The obsession is the self-portrait sequence that creates the letter “S.” This sequence conveyed the positive side of the obsession by indicating that it can be a fun ritual, not just a dark obsession. The Tetris game is used as a framing device, and it symbolized the habit visually.

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GRAN TORINO
Title Sequence

Style Frame,
Sequential Design

Gran Torino is a title sequence that depicts the progression of Walt’s character gradually being softened by the community around him.

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ROADMATE
Road Trip Managing App

UX/UI


RoadMate is a road trip managing app that guides discovery, planning, traveling, and sharing of their road trip experiences.

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REMIX
Cross-cultural aesthetics and contemporary art

Editorial,
Exhibition Design

REMIX: Cross-cultural aesthetics and contemporary art is a hypothetical exhibition that introduced six artists who showcased cultural fusion in their work.

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BLOOM*

Typeface Design

Bloom* is a typeface for people who bloom their imagination in empty spaces. Inspired by nature’s harmony and unpretentiousness, Bloom has the delicacy and flourishing its charm gradually and steadily.

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